Iconic Cities

As the RATP prepares to face the opening of competition on Île-de-France bus lines, it became essential to remind future decision makers of its international influence. Present in 15 countries, RATP shapes the daily life and the image of many iconic cities, to the point of appearing on their very own postcards. To highlight this, postcards were sent to local officials. A symbolic way of showing that RATP is part of the global urban landscape.

01 - Concept board

02 - Key visual

Précédent
Précédent

Hellmann's

Suivant
Suivant

Citroën