
Heggmann’s
Hellmann’s is the No.1 mayonnaise in the US. And even though the brand is already loved by Americans, it’s aiming even higher: to become the greatest of all time. To do so, nothing could be simpler than going back to basics. As the United States faces a severe egg crisis, Hellmann’s emerges as the unexpected hero of the situation.
01 - Concept board
02 - Key visual
03 - Credits
Creative Team: Maxime Auber, Margot Sallé & Léa Alves