
The Cars You Can’t Sleep In
Temporary workers, short-term contracts, freelancers… In France, thousands of precarious workers face the same reality: without a guarantor, permanent contract or high income, renting a home is impossible. Their car then becomes their only refuge. It is to change this reality that Citroën decided to take action.
01 - Context
02 - Concept board
03 - Citroën website
04 - Key visual
05 - Credits
Creative Team : Marina Ougier & Léa Alves