The Cars You Can’t Sleep In

Temporary workers, short-term contracts, freelancers… In France, thousands of precarious workers face the same reality: without a guarantor, permanent contract or high income, renting a home is impossible. Their car then becomes their only refuge. It is to change this reality that Citroën decided to take action.

01 - Context

02 - Concept board

03 - Citroën website

04 - Key visual

05 - Credits

Creative Team : Marina Ougier & Léa Alves

Précédent
Précédent

Alpine

Suivant
Suivant

Hellmann's