The Most Silent Ad

In France, millions of residents suffer daily from the noise pollution of major roads. But what if Citroën could help… through advertising? A campaign designed to bring relief to those who are never heard. Because improving the road also means thinking of those who live right beside it.

01 - Concept board

02 - Key visuals

03 - Credits

Creative Team : Marina Ougier & Léa Alves

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Groupe RATP